If you have negative reviews on Google, everyone can see them. All your customers and potential customers can read the reviews and form an opinion about your company based on the reviews.
People believe what they read and if they see an angry customer complaining about you on Google, they are going to walk straight into the arms of your competitors. In terms of your online reputation, there are not many things that damage your reputation more than negative reviews.
So how do you get rid of these bad reviews?
You may be desperate to remove them altogether, but these review websites will not just delete a bad review just because you don’t like it. Even if it’s a competitor, even if its a fake review, even if the complaint is not true or embellished.
When you find a bad review do not act irrationally. You have to get rid of it, but how you get rid of it is of vital importance. Never reply angrily to these reviews. It is the worst thing you can do, and you can make it an even bigger problem.
If you hide and suppress these negative reviews you will have the best results.
You have to replace negative reviews with positive information that people want to see. In order to do this you have to have a network of optimised content that is capable of replacing the bad reviews, suppressing them and replacing them with assets that you control.
If you have bad business reviews you have to take action now. You have to make sure that this can not happen again, and that you are protected. By taking the right action and taking it seriously you can repair your business reputation and move forward stronger.
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